Friday, April 13, 2007

The Annenberg Surveys


Some uncomfortable statistics I thought I would share from the public's view vs. the journalist's in a 2005 survey for the Annenberg Foundation Trust prepared by Princeton Research Associates International.

--In general, do you think news organizations get the facts straight or do you think their stories and reports are often inaccurate?

Of 1500 polled, 45% of the public believe that news organizations get the facts straight, while an alarming 48% believe that they are often inacurate. Of 673 polled, 86% of journalists believe that news organizations get the facts straight while only 11% feel their findings are often inacurate.

--When there is a serious mistake made in a news story, do you think most news organizations quickly report they have made a mistake, do they try to ignore the mistake, or do they generally try to cover up
the mistake?

Of 1500 polled, a vast 41% of the public, almost half surveyed yet again, believe that news organizations try to cover up the mistakes made. Predictably, 673 journalists surveyed believe that in a situation such as this news organizations are quick to report 74% of the time.

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